Hi, my name is
Hidde van der Ploeg

I love crafting software with great details as a designer who knows how to code.

Contact Me

Helm for App Store Connect

The all-in-one macOS app that replaces App Store Connect, supercharging your app updates, localization, and ASO with AI-powered tools.

Visit Helm

NowPlaying: Music Discovery

Explore the hidden stories behind your favorite music & enhance your listening experience.

Visit NowPlaying

Modum

Superlative apps that keep things simple. Since September 2021 I spend time building apps that try to do one thing really well at Modum. For more information:

Visit Modum

Talks & Speaking Engagements

I love sharing knowledge and ideas and hope to inspire anyone to push boundaries. You can catch me talking at the following events.

SwiftLeeds Evening Talkshow (Host)

SwiftLeeds - Leeds (UK), 07 October 2025

2025
The Roast of your App's design

Deep Dish Swift - Chicago (US), 12 April 2025

Less AI, more magic!

Arctic Conference - Oulu(Finland), 11 March 2025

Clients & Experience

These are some of the companies I've worked with since 2010.

Halide Structured NoCamera SigmaOS Blackbox Tella Cardpointers Good Snooze Area of People Riverside FM National Basketball Association (NBA) Warner Media Dott Reincubate Origin GoSquared Felyx LevelUp Ventures Fitchannel OK IT Talpa Ford BankGiro Loterij hear, hear! EarthToday DFFRNT Lab SEOshop (acquired) Lightspeed POS Microsoft Sunweb Camarilla (acquired) Ice Mobile ABN AMRO KLM Brand Loyalty Noviflora Vodafone
View some of my work